According to the list of most-loved brands in Britian, published today, Microsoft tops among the public choice and Google tops among the experts choice.
More than 3200 people were surveyed by the Superbrands organization. But the public list differs too much from the opinions of the marketing experts. Microsoft doesn’t appear anywhere in the experts list whereas it tops the list of public favorite brands. Apple, the second favorite brand of experts, doesn’t appear in list of public favorite brands.
| The Public | The Marketing Experts |
| Microsoft | |
| Coco Cola | Apple |
| iPod | |
| BBC | Mini |
| BP | eBay |
| British Airways | BBC |
| LEGO | Coca Cola |
| Guinness | Red Bull |
| Mercedez Benz | Tesco |
| Cadbury | Waitrose |
